The Innovation Imperative

An Executive Briefing
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Description:Today’s business world is the toughest it has been in years. Budgets are being cut, growth is low, demands are high and scrutiny is ever tighter. Organisations everywhere are seeking efficiencies, savings, improved performance and better processes. This is no longer achievable by just working harder or longer, everyone needs to work differently.

It has been shown that innovative organisations outperform their peers and that this can help in the formulation of new organisational strategies and modernisation programs. These can in turn lead to a culture that supports continuation of strategy, ongoing competitive advantage and sustainable business development.

The purpose of this half day briefing is to help delegates explore and understand the latest ideas in innovation and how the current climate has changed the nature of the topic. Practically oriented, it will help delegates develop the ability to identify, deploy and measure the core actions associated with innovation management.
AudienceThe briefing is suitable for those senior managers and directors involved in the strategic planning required to achieve the organisational goals of today.

It is ideal for those whose organisations are being buffeted by winds of change and who realise that retaining the status quo is not an option.
DurationHalf day
ObjectivesOn completion of this briefing, delegates will:

• Understand the practical challenges of and barriers to managing innovation
• Deploy theoretical approaches to problems of innovation management
• Critically evaluate current thinking in strategic innovation management
• Demonstrate application of practical tools in innovation and change management
• Create and maintain an innovation-accepting work environment
• Appreciate the importance of measurement in the maintenance of innovation programs
        
Introduction

What is innovation?
The innovative company
Definition and core concepts
Characteristics of innovation
Examples and case studies
What innovation is NOT!

Targets – innovation of:

Process and management
Product or Service
Position or Paradigm

Drivers and inducements

Market drivers
Environmental imperatives
Regulation
Competition
External factors

Diffusion and adoption

Decision process
Knowledge and attitude
Organisational and environmental constraints
Attributes of the innovative organisation
How innovations spread
Stages of diffusion – from early adopters to laggards

Management and measurement

The innovation process – from needs to consequences
What can be measured
Innovation rankings
Barriers to innovation
Requirements
Implementation
Communicating
Cultural and organisational effects
Examples and case histories

Sources of innovation

Creativity and creative thinking
Entrepreneurship
Foresight
Discontinuity/Disruption
Research
Industry
Academia and Government

Summary and outlook
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