| Description: | Media types such as print, audio, video are used to carry information of all sorts from news, information and entertainment right through to Massive, Multi-player Online Games (MMOG) and High Definition Television (HDTV). Advances in bandwidth mean that virtually any type of content can be digitised and communicated to the home or office. A key enabler is Internet Protocol or IP - capable of carrying media from any publisher to any home, office or handset in the world.
The purpose of this half day briefing is to explain the history and development of this fascinating technology and detail the business models, key drivers and leading players. Using plain English, this briefing aims to give delegates an understanding of the challenges and opportunities together with a practical guide for planning and application of this technology, in the light of the latest technical innovations
The briefing begins with history of media together with the development of the technologies that enable media over IP. It continues with current trends in network technologies, the application of standards and the development of innovative compression algorithms.
A key section of the briefing covers business drivers and market forces worldwide. In particular, the prospective impact on industries such as TV, music publishing, news, medical diagnostics, education and the gaming Industry is considered.
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| Audience | This briefing is suitable for Senior Managers and Directors involved in the strategic planning of business communications initiatives within their organisations who need an appreciation of the operational as well as cost issues presented by this technology. |
| Objectives | On completion of this Briefing, delegates will:
• Understand the business impact of Media over IP and know the key business drivers.
• Know the international and regional market forces that are forcing technology advances.
• Be aware of the new services that coming on stream.
• Appreciate, at a high level, how pervasiveness of IP will impact on key industries.
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