VOIP - Beyond the Rollout - Driving Business Efficiencies and Value:

Executive Briefing
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Description:The Voice over IP beyond the rollout briefing is designed to give delegates an understanding of the challenges and opportunities presented by VOIP together with a “how to” guide for assessment, selection and implementation of this technology.

The briefing commences with an overview of the business case for rolling out IP services of this kind. This overview covers motivations, key business drivers and market forces. The session then continues with descriptions of best practice implementation of generic, utility services rather than voice or location-specific installations. Recommended strategies are then presented for proper planning, phased rollout and interaction with legacy systems.

All of the above are illustrated by case study examples researched by industry professionals.

The event concludes with a discussion of the future trends for services over IP, not just voice but video, multi-media, interactive and business applications plus their expected relevance in the public space. The discussion also covers convergence with public and private wireless networks such as WiFi, WiMAX with roaming onto 2.5G and 3G networks.
AudienceThis briefing is suitable for Senior Managers and Directors involved in the strategic planning of communications initiatives within their organisations who need an appreciation of the operational as well as cost issues presented by this technology.

It will also appeal to those department managers charged with researching and planning these initiatives as well as those eager to keep abreast of the development of new services in this maturing space.
DurationHalf-day
ObjectivesOn completion of this briefing, delegates will:

- Understand the business motivation for IP telephony and know the key business drivers – as well as cost – that apply

- Know the market forces that are encouraging change as well as the current interests that may slow take-up.

- Be aware of the new and existing services that can be deployed and how they can be integrated with existing systems, services and technology.

- Appreciate, at a high level, how these technologies will interact, co-exist and ultimately converge with other wired and wireless technologies and services.
        
Introduction

VoIP vs. Traditional Telephony

Brief History
Telephony Backgrounder
- POTS Call
- VoIP Call
Voice / Data Convergence
- Side-by-side Comparison Price/Cost
- Price/Cost
- Quality
- Reliability
- Flexibility
New Capabilities Enabled by VoIP

Market Context

Analyst Coverage
Perspectives on VoIP
Enterprise
Residential Subscriber
Fixed-line Operator
Bluephone
Mobile Operator
Push to talk
Internet Service Providers
Pure-play VoIP Service Providers
(e.g. Vonage, Skype)

VoIP Considerations

Needs Assessment
Business Case Development
Planning
In-house vs. IP Centrex
Putting in IP PBX vs. IP-enabling existing PBX
Phasing Strategy

Implementation Considerations
Application Integration
Example applications
- Call centre
Network Design
Quality of Service (QoS)
QoS Components (i.e. latency, packet loss, jitter, echo)
Improving / optimising QoS
Within the voice system
Within the network

Security

Threats
- Intrusion
- DoS
- Identity fraud
- Eavesdropping
Addressing the security risks

Suppliers

Large vs. Small vs. Free
Open Standards vs. Closed
SIP vs. H.323 vs. other
Case Studies

The Future
Video over IP
Voice over Bluetooth
Voice over Wi-Fi
Voice over Wireless Broadband
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